There are many big brands out there doing incredible things with digital. But we also see amazing work from smaller charities using innovative and creative techniques to engage their audiences online. Here are some of our favourites!
Bloody Good Period
Bloody Good Period is a UK charity giving menstrual supplies to asylum seekers, refugees & those who can’t afford them.
Not only is this an amazing cause, but this charity has a great website that’s seems fresh, simple and easy to navigate. They have clear CTAs on their pages and write engaging blogs on important and relevant issues.
Bloody Good Period are also pretty big on social. They’re always engaging with and thanking their supporters on Twitter, they use amazing graphics to keep their Instagram looking good, and they’re great at giving real-time updates on all the work their volunteers are doing. Definitely one to keep an eye on!
Lesson: Use your social channels to show the stuff your volunteers and supporters are doing, as well as give them credit for their work – you can never thank them too much!
These guys work to support people who are hungry and lonely by serving tasty meals to people across the country.
The thing we love about this organisation is that it’s so easy to volunteer. They’ve created a simple and easy user journey, where you can find opportunities near you and simply sign up whenever they have a slot available. No complexities – and no long-term commitments.
Their website also uses updated stats to show what a huge difference they’re making, as well as make supporters want to get more involved (while you’re here, why not give it a go!).
On their social channels, FoodCycle post photos and videos of their volunteers, amazing photos of their meals, and engaging graphics to promote campaigns that are easy to get involved in (like their Holiday Hunger campaign). If you want some social inspiration, give this account a follow!
Lesson: Make sure you have a quick and simple user journey for users to get involved. Avoid things like asking your supporters to send you an email to show their interest – instead create simple forms and make it really easy for people to sign up! In the long run this is quicker for both you and them!
Team Kenya’s mission is to involve entire communities in gender equality, so that girls in rural Kenya can create their own futures.
The thing we love most about Team Kenya is their use of video to communicate the amazing work they’re doing. If you head to their website or Facebook page, you’ll see a number of high-quality, engaging videos to get stuck into!
Lesson: Use videos to show supporters the work you’re doing. Team Kenya tend use high-quality videos on their platforms, but it doesn’t always have to be like that! Often a quick video, GIF or Boomerang filmed on your phone can give your channel a much more personal feel. This can be a bit intimidating at first, but it’s actually quite addictive – don’t be scared to give it a try!
The Small Charities Coalition
If you don’t know about the SCC already, then you should definitely check out the SCC site.
This organisation helps other small charities access the skills, tools & information they need to get started. So if you’re looking to tips and support (especially on digital), then this is a great place to go.
In terms of using digital effectively, the SCC have an informative and helpful website, with simple navigation that helps charities find the things they’re looking for. But the thing we love most is that the whole team gets involved on their social channels, commenting, sharing and engaging with each other on Twitter.
While it’s definitely a good idea to maintain a consistent and professional tone of voice on your social channels, this charity shows that this can definitely be flexible!
Lesson: Get your team excited about your social content, and try to encourage them to engage with it. It’s never a bad thing to show that your team get on well and have a bit of fun behind the scenes!
This charity works to erase the barriers that survivors of rape and abuse can face when asking for help.
Stay Brave are great at sharing facts and stats on their social channels, and their CEO also plays a big part in their communications. This makes the charity feel more real and is a great way of showing their followers how important these issue are.
But one of the best things Stay Brave does online is make it easy for users to get involved. The charity’s ‘What You Can Do’ section clearly and effectively lists all the ways to fundraise, volunteer or donate. They have an automated fundraising leaderboard and are soon releasing their own toolkit.
Stay Brave are also big on trying things like Amazon Smile and Amazon Wishlists, which are new and different ways of engaging users.
Lesson: Give your supporters a range of things to get involved in, but keep the journey clear and simple. If you can, use automated data feeds to keep supporters on target or give them that competitive edge!
The Bike Project
The Bike Project’s mission is just to get refugees cycling! They take second-hand bikes, fix them up and donate them to refugees and asylum-seekers.
Their website is fill of graphics, facts and photos, and lists a range of ways to get involved. The process of sponsoring, donating or requesting a bike is laid out clearly and the entire user journey is smooth.
These guys are also ranking organically for lots of their core terms and seem to be using AdWords in a pretty effective way. Their adverts in Google stand out and their messaging is really clear.
Lesson: Make sure you think about what your website looks like in Google, what keywords you’re ranking for and which pages you might need to optimise. And if you haven’t already, get starting using Google AdWords to promote your website content and bring even more traffic to your website
Know any other amazing small charities smashing digital? Let us know in the comments – we’d love to hear your thoughts!