Email marketing is the most effective way of reaching audiences who have already interacted with your brand.
Users who sign up receive emails have already shown an interest in you and (presumably) want to hear more. The difficult part is working out exactly what they’re interested in!
Email marketing requires a data-first approach; you need to know why users signed up in order to give them relevant and timely content. That’s why we create segmented and personalised email marketing strategies that reach customers at every stage of the user journey.
How we can help
Once we’ve got a good understanding of your business priorities, standard customer journey and current digital marketing strategy, we’ll run an audit of your email marketing to identify the main issues and areas for improvement.
Following this, we’ll work with you to develop a new strategy taking into consideration data segmentation, your user journey and email content.
Data analysis and segmentation
The top priority with email marketing is to know the audience receiving your emails. It’s important to understand why users signed up, what stage they’re at in the user journey, and what content they’re most likely to respond to. That’s why the first thing we’ll do is run a complete audit of your customer database.
User journey breakdown
Once we’ve got a better understanding of your users and where they are in the user journey process, we’ll work with you to develop a targeted email strategy to encourage email sign ups and keep your audiences engaged with your brand.
Creating high-quality, engaging emails can be difficult – never make assumptions about how your users will respond! That’s why it’s important to test different email lengths, structures, subject lines, call to actions and anything else you think might impact audience interaction. We’ll help you develop a structured, relevant and targeted AB testing process to enhance your user engagement rate.