It can be hard for charities to get into digital, especially if there aren’t many of you to share the load! That’s why we’ve come up with a list of seven simple things you can do today to get started. Think about your User Experience Set up Google Analytics Set up Google Search Console Get started on […]
The data import feature in Google Analytics lets you import data such as campaign costs from non-Google platforms e.g. Bing or Facebook. This means you can use Google Analytics to compare the performance of non-Google platforms all in the same place and over the same metrics! The good news is that it’s a quick job […]
So you’ve delved into Google Analytics and have a decent understanding of all the data that’s available to you. Awesome! You then come to realise that the GA user interface and dashboard functionality is actually pretty limited. You want to access a variety of dimensions and metrics within a dashboard that has unlimited interactive graphs […]