Seven ways for small charities to get started with digital

Posted on Leave a commentPosted in Google AdWords, Google Analytics, Keeping up with digital

It can be hard for charities to get into digital, especially if there aren’t many of you to share the load! That’s why we’ve come up with a list of seven simple things you can do today to get started. Think about your User Experience Set up Google Analytics Set up Google Search Console Get started on […]

How to recover an Ad Grants account after suspension

Posted on Leave a commentPosted in Charities, Google AdWords

If your AdWords Grants account has been suspended you’ll be keen to resolve this as quickly as possible. This guide will explain common reasons for suspension and how to get your account back up and running! Charities were put at increased risk of having their Grants accounts suspended when Google introduced new requirements at the end […]

Step-by-step guide to creating an AdWords Campaign

Posted on Leave a commentPosted in Google AdWords

This is a step-by-step guide to the creation of an AdWords campaign in a Grants Account. It’s from the perspective of creating your first campaign, but it all holds true whether you’re creating your first campaign during the Grants account creation process or whether it’s your fiftieth! It’s hopefully just a useful resource to walk you through […]

Google AdWords for charities: Building the perfect account structure

Posted on Leave a commentPosted in Charities, Google AdWords

What’s so important about account structure? Every time I set up a new AdWords account, it’s so tempting to just dive right in and start setting up campaigns based on a rough structure I’ve got floating around my head. But it’s so important to think about the bigger picture. Let me explain why specific, well-structured […]