There are many big brands out there doing incredible things with digital. But we also see amazing work from smaller charities using innovative and creative techniques to engage their audiences online. Here are some of our favourites! Bloody Good Period Bloody Good Period is a UK charity giving menstrual supplies to asylum seekers, refugees & […]
March 27th was the 12th Charity Meetup and it was on the topic of Email Marketing. Charity Meetup events bring together people from all charities/non-profits of all sizes to learn, engage and make connections. The event organiser is Dawn Newton and she began by giving a little overview of why she created Charity Meetup. She wanted an event […]
People want to support and help charities, but there are so many demands on their time and money it can be something that is easily forgotten or dismissed. We think that if you can give people the opportunity to support your charity through quick and easily completed actions, you can increase your chance of engagement and gaining […]
If your AdWords Grants account has been suspended you’ll be keen to resolve this as quickly as possible. This guide will explain common reasons for suspension and how to get your account back up and running! Charities were put at increased risk of having their Grants accounts suspended when Google introduced new requirements at the end […]
At the end of 2017 Google announced that they were introducing changes to the Google Grants scheme. These are sizeable changes which could have a big impact on your account. The changes have taken effect from January 1st, with changes needing to be made as soon as possible. Below is information on the changes as well […]
There are a few steps to getting access to the Google AdWords Grants scheme and here we’ve laid out the whole application process along with tips and advice to help you along the way. If you’re not sure that it’s worth the effort view our reasons why this is such a valuable scheme. There are […]
What’s so important about account structure? Every time I set up a new AdWords account, it’s so tempting to just dive right in and start setting up campaigns based on a rough structure I’ve got floating around my head. But it’s so important to think about the bigger picture. Let me explain why specific, well-structured […]
Every month, Google gives charities $10,000 per month to spend on advertising on their search engine. And if you spend it well, there’s also an opportunity to apply for AdWords Grantspro, which quadruples the grant to $40,000. Yet not every charity is making the most of this money. According to a small survey in 2016, […]
Digital marketing is a constantly evolving field, so we’ve created this introductory list to give you a starting point for who to follow and what to read to keep up to date. We’ve broken the list into these sections: Digital Marketers to follow on Twitter News sites and blogs Podcasts and videos Educational courses, guides […]