Google AdWords for charities: Building the perfect account structure
When setting up Google AdWords, the way you structure your account is one of the most important things to consider. Read our guide for charities and organisations getting started with AdWords.
What to expect from your digital agencyIt can be difficult to know whether you’re getting the most from digital agencies. We’ve compiled some of the top level things that you should consider when reviewing your agency.
Keeping up with digital marketingDigital marketing is an ever evolving field, so we’ve created this introductory list to give you a starting point for who to follow and what to read to keep up to date.
A step-by-step guide to using the Data Import feature in Google Analytics
The data import feature in Google Analytics lets you import data such as campaign costs from non-Google platforms e.g. Bing or Facebook.