Google AdWords for charities: Building the perfect account structure

Posted on Leave a commentPosted in Charities, Google AdWords

What’s so important about account structure? Every time I set up a new AdWords account, it’s so tempting to just dive right in and start setting up campaigns based on a rough structure I’ve got floating around my head. But it’s so important to think about the bigger picture. Let me explain why specific, well-structured […]