Every month, Google gives charities $10,000 per month to spend on advertising on their search engine. And if you spend it well, there’s also an opportunity to apply for AdWords Grantspro, which quadruples the grant to $40,000. Yet not every charity is making the most of this money. According to a small survey in 2016, […]
The data import feature in Google Analytics lets you import data such as campaign costs from non-Google platforms e.g. Bing or Facebook. This means you can use Google Analytics to compare the performance of non-Google platforms all in the same place and over the same metrics! The good news is that it’s a quick job […]
Before we start, there are a just a couple of things to go over. Unfortunately, improving on-page user experience is not just a checklist of ‘quick wins’ to tick off. Even if you follow the below steps and brainstorm your own tailored list of changes to improve your user experience, you might not get anywhere […]
Digital marketing is a constantly evolving field, so we’ve created this introductory list to give you a starting point for who to follow and what to read to keep up to date. We’ve broken the list into these sections: Digital Marketers to follow on Twitter News sites and blogs Podcasts and videos Educational courses, guides […]
So you’ve delved into Google Analytics and have a decent understanding of all the data that’s available to you. Awesome! You then come to realise that the GA user interface and dashboard functionality is actually pretty limited. You want to access a variety of dimensions and metrics within a dashboard that has unlimited interactive graphs […]
It can be difficult to know whether you’re getting the most from a digital agency as everyone talks the talk and too often this talk can be peppered with unnecessary jargon. We’ve compiled some of the top level things that you should consider when selecting or reviewing your digital agency. Personalised proposal Before starting work […]